#SQFromTheSQJudgesChair – New Year, New Goals

December 21st, 2019 by Elizabeth Radabaugh

dance studio

dance studioAs another year comes to a close, think of all the wonderful things you have accomplished. Perhaps you did well at nationals over the summer or doubled your studio’s size. While it’s great to look back at what you have accomplished, a new year means new goals. What is working for your studio and what’s not? How can you continue to grow? In today’s blog, we’ll be discussing how to continue to develop and build upon a studio that has already accomplished so much.


Spruce it Up!

During this time of year businesses have slashed prices on a lot of their goods. What has been on your wish list for your studio? Things that you have put on the back burner while you have tried to build your business can now get some attention. Acrobatic mats are very pricey, especially the good ones. I’ve seen a lot of studios using hand-me-down mats that are no longer helping their student’s progress. Use this time to take advantage of sales and discounts on better, more supportive mats. Carpeted foam mats are the best to use in my opinion and they are lighter than the folding mats. Perhaps it’s time to make your lobby area cozier for your parents. Happy parents make a happy business. Comfy chairs, TVs and better signage can make your studio more comfortable and inviting. Utilize this time of year to take advantage of the sales and discounts on more pricey items.


Community Outreach

Now that you have a business up and running, one of the best ways to continue growing is to get involved in community outreach projects. By simply doing some minimal searching on the web, you can find local opportunities in your area. It’s time to give back and engage in your community. This will give your students an extra opportunity to perform for a good cause and it’s a fantastic way to help grow your business. Community Outreach can also build strong relationships with other local businesses in your area. Strong business relationships are one of the key ways to take the stress off yourself when you need something done. Getting involved in community outreach is a perfect way to grow and you’ll be able to get your name out there while also giving back. It’s a win-win!


Online Presence

Have you looked at your website lately? Chances are there are some updates it could probably use. Use this time of year, during your holiday break, to make some updates to your website. Perhaps you could implement an online payment option, upload a clip of your top scoring dance from nationals or start an Instagram, Facebook or LinkedIn account. You want to make it as easy as possible to stay informed, up to date on payments and hook potential clients. If it turns out the whole online thing is way over your head, pay someone to do it for you. Chances are, there is someone in your circle, a staff member or parent, who is tech savvy enough to do this all for you.


As this year comes to an end, use this time to reevaluate your studio. Those things that you have pushed aside, brush off and tackle. Think of things that could grow your studio even more. Spruce up your studio, help your community or clean up your website. Find different goals from where you started and continue your success into 2020!


Marissa Staniec is a performer, choreographer, teacher and adjudicator for StarQuest with over 20 years of experience in the dance industry. She also hosts, writes and produces her own podcast on iTunes called “Beyond the Mirror: A Dancer’s Podcast”.


Are you interested in becoming a StarQuest judge?

If you or someone you know is interested in applying, please email judge@starquestdance.com for access to our audition website.